Did You Mean

In January 2017, we seeded the internet with 9 seemingly random microsites, all with strange sounding names that rhyme. At first they appeared to be small businesses that did random things, like selling bags of crushed potato chips. But as people dived in deeper and googled the brands, they found that their search returned “Did you mean: MailChimp?”

That’s because we decided to show the world that with MailChimp, you can turn your quirky ideas, however niche, into a small business with MailChimp’s suite of softwares.

Q: What do FailChip, JailBlimp, KaleLimp, MailShrimp, MaleCrimp, NailChamp, SnailPrimp, VeilHymn, and WhaleSynth have in common?

A: They sound like MailChimp.