Pie
Tops
For March Madness 2017, we partnered with Pizza Hut to make 64 pairs of high-tops that let you order a pizza from the press of a button. We called them Pie Tops.
| Client | Pizza Hut |
| Year | 2017 – 2018 |
| Role | Producer |
| Discipline | Connected Product |
| Made by | The Shoe Surgeon |
The sneakers were hand-stitched by the Shoe Surgeon. Like the Air Pump Jordans of the ’90s, you squeeze the tongue of the shoe for the magic to happen.
We embedded a Bluetooth button that pairs to a mobile app — so when you want pizza, you just press your shoe. The app geolocates you and delivers to your exact spot.
| Input | Action | Version |
|---|---|---|
| Right shoe · tongue | Order a pizza, delivered to your exact spot | I + II |
| Left shoe · tongue | Pause the TV so you never miss a moment | II |
Due to popular demand, we brought Pie Tops back for March Madness 2018 — this time 250 pairs, 50 of which were sold.
Beyond ordering pizza, we added a PAUSE function. Watching the game and getting hungry? Press your right shoe to order, and when the pizza arrives, press your left shoe to pause the TV.
The Pie Tops II app added order tracking via the Hut Tracker. The shoes came in Marinara Red or Wheat.
