2022 / Netflix, Stranger Things
A Season 4 campaign that sent an S.O.S. to Stranger Things' biggest fans, ending with one-of-a-kind art on floppy disks for the first eleven to ace the quiz.
- Client
- Netflix
- Show
- Stranger Things, Season 4
- Year
- 2022
- Role
- Senior Producer
- Recognition
- Four Clio Entertainment Silvers
01Overview
Season 4 of Stranger Things came with a campaign built for the show's most devoted fans, in three moves:
- 01A Morse code S.O.S.Hidden in a Season 4 trailer
- 02A call to BrazilOn TikTok, for the country's biggest fans
- 03NFT1986One-of-a-kind art on floppy disk
02NFT1986
When the world was talking about NFTs, we asked what an NFT from 1986 would look like, and what fans of the Season 4 finale would actually want.
We made 11 unique ASCII artworks and gave the exclusive rights to 11 true fans.
Two of the eleven
03Proof of fandom
To prove it, fans had to be among the first 11 to watch the new episodes and ace a very hard 44-question trivia quiz.
We started to worry we had made it too hard. It took more than two hours for anyone to get all 44 right.
04The prize
The prize was inspired by '80s technology. Each winner got an original that no one else has:
- 01A floppy disk holding the ASCII art
- 02A certificate of ownership on dot‑matrix paper
- 03A branded floppy disk reader
The reader was essential. Who has one of those these days?