Chill Train

In the week leading up to the big game, we opened daily drops of these highly-coveted seats on our microsite. With over 400k people trying to get onboard, the drops sold out in minutes. Every day, there were bots and hackers trying to snatch a seat, but we were able to keep them gated with our robust bot prevention and moderation systems. Ultimately, 100 lucky passengers got to take a virtual ride and received real talent fees, signed contracts, exclusive Chill Train swags, and of course, the ultimate bragging right on game day.