G. Wang — Portfolio
Item 03 — Coors Light · Super Bowl LVIII
Chill
Train
For Super Bowl LVIII, we brought back the Coors Light Chill Train, turning a broadcast spot into a real experience that 100 lucky passengers got to ride.
| Client | Coors Light |
| Event | Super Bowl LVIII |
| Year | 2024 |
| Role | Executive Producer |
| Discipline | Experiential |
This film plays from video/chill-train.mp4 once the site is live.
01The drop
In the week before the big game, we dropped these coveted seats daily. Over 400,000 people raced to get on board, and every drop sold out in minutes.
400K+People raced to get on board
100Passengers made it
DailySeat drops all week — each sold out in minutes
02Keeping it fair
ALLTraffic, around the clock
BOTSBlocked by bot prevention
MODModeration review
FANSReal fans get a fair shot
Bots and hackers came for the seats around the clock. Our bot-prevention and moderation systems kept them out, so real fans got a fair shot.
03Passenger manifest
Only 100 passengers made it on board.
| Item | Issued to every passenger |
|---|---|
| 01 | A virtual ride on the Chill Train |
| 02 | Real talent fees and signed contracts |
| 03 | Exclusive Chill Train swag |
| 04 | The ultimate bragging right on game day |
Drawn byG. Wang
ClientCoors Light
Year2024
Sheet03 of 08